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Hosting Market Data

Bluehost Statistics Visualized: How Popular is Bluehost (2020)

The following statistics are based on W3Tech’s monthly technology surveys. The surveys are based on data collected from the top 10 million websites by traffic, as ranked by Alexa.

The top 10 million includes all reasonably active websites on the web. If a website receives more than 5-10 visitors per day, it’s almost certainly on Alexa’s top 10,000,000 list.

This means that inactive websites and sites belonging to spammers were not included when creating the charts below.

Bluehost usage over time:

wdt_IDYearUsage
120180.7
220191.0
320201.2

How to read the chart above:

  • In 2018, approximately 0.7% of all websites were hosted with Bluehost
  • By 2020, Bluehost’s popularity increased to 1.2%

That’s an increase of over 70% in two years. Impressive!

Bluehost websites language breakdown:

wdt_IDLanguageUsage
1English90.2
3Spanish3.7
4Arabic2.1
5Other languages4.0

How to read the chart above:

  • Of those websites that are hosted with Bluehost, 90.2% are in English

Because Bluehost’s marketing efforts are mostly restricted to North America, this is hardly unexpected.

Content Management System (CMS) usage:

wdt_IDCMSUsage
1WordPress92.2
2Joomla1.9
3Drupal1.0
4Unknown4.9

How to read the above:

  • Of those websites that use a content management system and which are hosted with Bluehost, 92.2% use WordPress

This is hardly surprising, as Bluehost advertises itself primarily as a WordPress hosting platform.

How to read the above:

  • Of websites that are hosted with Bluehost and which use a social media widget, 48% use a Twitter widget

Note that some websites use more than one social widget. That’s why the total adds up to more than 100%.

Advertising network usage:

wdt_IDNetworkUsage
1Google Ads91.2
3Amazon Associates12.0
4CJ Affiliates2.0

How to read the above:

  • Of those websites that use Bluehost and which have advertising, 91.2% use Google Ads and only 12% use Amazon affiliate links.

Some websites use more than one advertising network.

Bluehost usage broken down by website popularity:

wdt_IDAlexa RankUsage
1Top 10 million sites1.2
2Top one million sites0.7
3Top 100,000 sites0.2

How to read the chart above:

  • Of the top 10 million websites by traffic, 1.2% use Bluehost
  • Of the top 100,000 sites by traffic, 0.2% use Bluehost

This pattern is expected. The most popular websites receive a lot of traffic and require far more server resources than what a shared hosting provider like Bluehost can provide.

As a result, smaller websites are more likely to use Bluehost, while larger sites are more likely to be hosted on a VPS or dedicated server. That’s why Bluehost is less popular with higher-traffic websites.

Domain usage:

wdt_IDDomainUsage
1.com76.0
2.org7.9
3.net3.7
4Other12.4

How to read the above:

  • Of those websites that are hosted with Bluehost, 76% have a .com domain

Traffic Analytics tools usage:

wdt_IDTraffic toolUsage
1Google Analytics83.4
2WordPress Jetpack33.9
3Facebook Pixel13.7

How to read the above:

  • Of websites that use Bluehost as a hosting provider and which use a traffic analytics tool, 83.% use Google Analytics

Some of these sites use more than one traffic tool (e.g. Analytics and Jetpack).

Email server usage:

wdt_IDEmail serverUsage
1Bluehost72.4
2Gmail14.4
3Microsoft3.8
4Other9.4

How to read the above:

  • Of websites using Bluehost , 72.4% use Bluehost as their email sending server, and 14.4% use Gmail GSuite for Business.

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