The following statistics are based on W3Tech’s monthly technology surveys. The surveys are based on data collected from the top 10 million websites by traffic, as ranked by Alexa.
The top 10 million includes all reasonably active websites on the web. If a website receives more than 5-10 visitors per day, it’s almost certainly on Alexa’s top 10,000,000 list.
This means that inactive websites and sites belonging to spammers were not included when creating the charts below.
Bluehost usage over time:
| wdt_ID | Year | Usage |
|---|---|---|
| 1 | 2018 | 0.7 |
| 2 | 2019 | 1.0 |
| 3 | 2020 | 1.2 |
How to read the chart above:
- In 2018, approximately 0.7% of all websites were hosted with Bluehost
- By 2020, Bluehost’s popularity increased to 1.2%
That’s an increase of over 70% in two years. Impressive!
Bluehost websites language breakdown:
| wdt_ID | Language | Usage |
|---|---|---|
| 1 | English | 90.2 |
| 3 | Spanish | 3.7 |
| 4 | Arabic | 2.1 |
| 5 | Other languages | 4.0 |
How to read the chart above:
- Of those websites that are hosted with Bluehost, 90.2% are in English
Because Bluehost’s marketing efforts are mostly restricted to North America, this is hardly unexpected.
Content Management System (CMS) usage:
| wdt_ID | CMS | Usage |
|---|---|---|
| 1 | WordPress | 92.2 |
| 2 | Joomla | 1.9 |
| 3 | Drupal | 1.0 |
| 4 | Unknown | 4.9 |
How to read the above:
- Of those websites that use a content management system and which are hosted with Bluehost, 92.2% use WordPress
This is hardly surprising, as Bluehost advertises itself primarily as a WordPress hosting platform.
How to read the above:
- Of websites that are hosted with Bluehost and which use a social media widget, 48% use a Twitter widget
Note that some websites use more than one social widget. That’s why the total adds up to more than 100%.
Advertising network usage:
| wdt_ID | Network | Usage |
|---|---|---|
| 1 | Google Ads | 91.2 |
| 3 | Amazon Associates | 12.0 |
| 4 | CJ Affiliates | 2.0 |
How to read the above:
- Of those websites that use Bluehost and which have advertising, 91.2% use Google Ads and only 12% use Amazon affiliate links.
Some websites use more than one advertising network.
Bluehost usage broken down by website popularity:
| wdt_ID | Alexa Rank | Usage |
|---|---|---|
| 1 | Top 10 million sites | 1.2 |
| 2 | Top one million sites | 0.7 |
| 3 | Top 100,000 sites | 0.2 |
How to read the chart above:
- Of the top 10 million websites by traffic, 1.2% use Bluehost
- Of the top 100,000 sites by traffic, 0.2% use Bluehost
This pattern is expected. The most popular websites receive a lot of traffic and require far more server resources than what a shared hosting provider like Bluehost can provide.
As a result, smaller websites are more likely to use Bluehost, while larger sites are more likely to be hosted on a VPS or dedicated server. That’s why Bluehost is less popular with higher-traffic websites.
Domain usage:
| wdt_ID | Domain | Usage |
|---|---|---|
| 1 | .com | 76.0 |
| 2 | .org | 7.9 |
| 3 | .net | 3.7 |
| 4 | Other | 12.4 |
How to read the above:
- Of those websites that are hosted with Bluehost, 76% have a .com domain
Traffic Analytics tools usage:
| wdt_ID | Traffic tool | Usage |
|---|---|---|
| 1 | Google Analytics | 83.4 |
| 2 | WordPress Jetpack | 33.9 |
| 3 | Facebook Pixel | 13.7 |
How to read the above:
- Of websites that use Bluehost as a hosting provider and which use a traffic analytics tool, 83.% use Google Analytics
Some of these sites use more than one traffic tool (e.g. Analytics and Jetpack).
Email server usage:
| wdt_ID | Email server | Usage |
|---|---|---|
| 1 | Bluehost | 72.4 |
| 2 | Gmail | 14.4 |
| 3 | Microsoft | 3.8 |
| 4 | Other | 9.4 |
How to read the above:
- Of websites using Bluehost , 72.4% use Bluehost as their email sending server, and 14.4% use Gmail GSuite for Business.